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January 19, 2024

The Future of Shopping: Virtual Stores In Apple Vision Pro (AVP)

After years of mounting anticipation, Apple finally unveiled that its first spatial computing device, the Apple Vision Pro mixed reality headset, will be available for orders starting Feb 2nd. The Vision Pro is a revolutionary spatial computer that will transform how people connect, work, play, shop, and enjoy entertainment. 

“The era of spatial computing has arrived,” said Tim Cook, Apple’s CEO. “Apple Vision Pro is the most advanced consumer electronics device ever created.”

For the world of retail, Apple Vision Pro’s spatial capabilities and intuitive gesture controls with eyes, hands, and voice, allow customers to experience in-store shopping, but now digitally elevated like never before to be accessed from anywhere. Here are a couple of ways brands can bring their flagship store experiences to life on Apple’s first spatial operating system, visionOS. 

Virtual Flagship Stores

Imagine walking into a flagship store without leaving the comfort of your home. A virtual flagship store isn't just an online shop; it's an immersive showcase designed to present your brand and products in the most captivating way breaking free of physical limitations. This innovative approach allows you to scale globally while offering a personalized and interactive experience that goes beyond the conventional retail setting.

Interactive Advertising  

AVP’s three-dimensional interface frees content from flat screen boundaries. Advertising can now become an immersive and interactive experience integrated with related content such as shows or live experiences, effectively driving customers to purchase pages at the point of interest.

Immersive Product Displays

The internet is going 3D and immersive product displays elevate the way customers experience products. Users can manipulate and examine products from every angle, bringing a tangible feel to the virtual shopping experience. This level of interaction goes beyond the static images commonly found in online catalogs; product education is turned into entertainment and the path to purchase is streamlined with immersive storytelling.

In-Game Shopping and Promotions

3D and gaming platforms allow us to fully communicate our brands in powerful new ways that speak to a younger generation of customers such as GenZ. Apple is promoting the capabilities of visionOS as a gaming platform where brands have to opportunity to integrate omnichannel commerce and promotional activities with popular gaming environments.

Configuration

Virtual configuration allows internal teams or external customers to configure items in a 3D virtual space, offering an engaging and interactive way to customize products and spaces to their exact specifications. This flexibility avoids costly reconfiguration in physical stores and provides a detailed and accurate representation of the store experience or purchase, increasing confidence and satisfaction.

Contextual and Personalized Shopping Experiences 24/7

Vision Pro can be employed to provide contextual and personalized product suggestions to customers based on their preferences, body shape, and previous purchases. AI-powered store advisors can be available around the clock to assist customers in product education, selection, and creating customized looks.

Virtual Try-ons

Virtual try-ons powered by AVP offer an enhanced shopping experience that brings the fitting room to your customers, wherever they are. Through virtual fitting, customers can interact with products in 3D using intuitive gestures with their eyes, hands, and voice. Getting a better sense of what they are purchasing boosts customer engagement, conversion rates, and brand satisfaction while reducing return rates.

Three Dimensional Data 

AVP comes with an all-new App Store with more than 1 million compatible apps, allowing brands to take advantage of the iOS ecosystem while unlocking a new channel for valuable data. 3D virtual stores generate three-dimensional data, offering valuable insights into user behavior and preferences. Brands can leverage this data to refine marketing strategies, optimize product placements, and enhance the overall virtual shopping experience. 

Virtual stores in Apple Vision Pro emerge as a revolutionary force for eCommerce, it urges brands to act fast. As we embrace this digital transformation, the future of shopping has never looked more exciting, promising, and immersive.

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