Vessi Virtual Try-On

3D eCommerce for Gen Z

For Vancouver-based shoe company Vessi, technological innovation is in their DNA. As a direct-to-consumer brand, Vessi is always looking for new and creative ways to connect with their customers. Vessi partnered with Shape to create one of the world’s first virtual-try-on experiences.

The Solution

Shape created an AR virtual try-on experience for Vessi that seamlessly integrates eCommerce into Snap. In the same way that someone selects a filter for their face, Vessi customers could select a filter for their feet and virtually experience what wearing a pair of Vessi’s latest waterproof sneakers would look like. Vessi customers can browse through different colors and visualize how these shoes would look on them. With an integrated ‘shop now’ option, Shape made the Vessi shopping experience frictionless, fun, and engaging and helped Vessi nurture new customers on Snap, a primarily Gen Z platform.

Providing creative ways for customers to interact with the product is not only a competitive advantage but it’s also in the essence of everything we do. Shape enabled us to make our idea a reality and expand our e-commerce strategy to reach new customers using AR/3D.”

Gabriel Dias, Head of Digital & Growth at Vessi

The Result

The try-on experience was an instant hit. It started trending on Snap and reached more than 200K users organically in less than a month. The AR experience not only grabbed the attention of Vessi's customers but also served as an educational tool, providing a seamless experience from product discovery to purchase. The success of these 3D projects is just the beginning for Vessi who sees AR as a key technology that would redefine the traditional retail experience.

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