Red Bull AR

Award-winning AR app for experiencing Rampage in 3D.
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MOUNTAIN BIKING AND BRAND EXPERIENCES

We partnered with the amazing XR Media Group, a pioneer in developing award-winning XR experiences to develop an advanced Augmented Reality app for Red Bull Rampage, a world renowned free-ride mountain biking competition.

LIVE EXPERIENCE

AR REALTIME SHOW

We partnered with the amazing XR Media Group, a pioneer in developing award winning XR experiences to develop an advanced Augmented Reality app for Red Bull Rampage, a world renowned free-ride mountain biking competition.

TV APP FOR SMARTPHONES

We partnered with the amazing XR Media Group, a pioneer in developing award winning XR experiences to develop an advanced Augmented Reality app for Red Bull Rampage, a world renowned free-ride mountain biking competition.

AWARD-WINNING INNOVATION

Red Bull Rampage is an invitation-only freeride mountain bike competition held near Zion National Park in Virgin, Utah, United State. Since 2001, it has evolved to become freeride mountain biking’s most coveted title.

Millions of people tuned into Rampage this year and we were stoked to use augmented reality to create an immersive experience for fans all around the world. With XR Media Group’s expertise in virtual production and creative vision, we were able to bring the entire mountain biking experience right into our users’ living rooms.

Fans can see a photogrammetry model of the mountain biking course in detail, select riders and follow the paths they took, and view the live broadcast during the event from the virtual billboard.

THE RESULT

The 2019 Rampage AR app was successfully launched and integrated with the Red Bull TV app and we saw over 100,000 downloads on launch day. The experience was nominated for AWE’s Best Consumer App Auggie Award and won the 41st Sports Emmy Award for Outstanding Digital Innovation.

WATCH THE AR EXPERIENCE

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