Shape | 3D | AR | VR

MOUNTAIN BIKING AND BRAND EXPERIENCES

We partnered with the amazing XR Media Group, a pioneer in developing award winning XR experiences to develop an advanced Augmented Reality app for Red Bull Rampage, a world renowned free-ride mountain biking competition.
Red Bull Rampage is an invitation-only freeride mountain bike competition held near Zion National Park in Virgin, Utah, United State. Since 2001, it has evolved to become freeride mountain biking’s most coveted title.

Millions of people tuned into Rampage this year and we were stoked to use augmented reality to create an immersive experience for fans all around the world.

With XR Media Group’s expertise in virtual production and creative vision, we were able to bring the entire mountain biking experience right into our users’ living rooms.

Fans can see a photogrammetry model of the mountain biking course in detail, select riders and follow the paths they took, and view the live broadcast during the event from the virtual billboard.